About The Founder
From $35,000 in debt to a $2.3M digital marketing career.
Hi, I’m Yash Rupela. I help digital marketers build profitable businesses and scale toward their first $100K organically.
The Journey
Built from financial pressure, not a head start.
My journey began in 2021 as an international student in Canada. Like many others, I faced financial pressure and found myself carrying over $35,000 in debt.
Instead of settling, I committed myself to mastering digital marketing. Through consistent learning, testing, and execution, I generated my first $100K in sales within a year.
Fast forward to 2026, I’ve generated over $2.3 million in sales in just five years through digital marketing.
Wanting to help others achieve similar success, I launched the YR Coaching Program 3.5 years ago. Since then, I’ve coached and mentored 12,000+ digital marketers, helping them build their skills, grow their businesses, and create more opportunities online.
My mission is simple: to help ambitious digital marketers build authority, attract premium clients, and create a business that gives them more income, freedom, and long-term success.
What I Believe
Principles the coaching is built on.
Client Ledger
Where the mission stands today.
Journey began, $35,000 in debt
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First $100K generated organically
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Total sales across five years
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Marketers coached & mentored
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